Top 10 skills a social media manager must have.
Becoming a social media manager demands you have various skills that will help in the visibility of the company you are managing the page for. Social media management is beyond just posting engaging content. You must follow trends and make sure you can navigate different platforms.
As a social media manager, you must make sure the brand you are managing gains visibility on different pages such as Facebook, Instagram, Twitter, etc. You must craft posts that will engage your audience and must be fitting to the brand. Therefore, there are different essential skills a social media manager must have to enable it to explore in the online base.
In this blog post, we will list out the needed skills. Make sure you go through the post carefully.
Top 10 skills a social media manager must have.
Here are the must-have skills for every social media manager
1. Copywriting
Copywriting skill is one of the most needed skills for social media marketing. As a social medioa manager, you must be able to craft out stories that are engaging and you must be able to make out good content that will increase the page engagement. To master the act of copywriting you should book trainings online or attend seminars.
2. Graphic design and videography
It is important to know that one of the things that draws the audience to your page is images or video. The ability to create interesting videos helps improve page engagement. Also same thing to attaching images to any post. Note that this is very important in the line of managing any social media page. You can use the various tools to generate images. Tools like: canva, Pinterest, etc.
3. Analytics
Every social media handle is monitored by their managers. This is a skill that has to do with knowing metrics such as impressions and views together with engagement that has to do with comments, likes, and shares. If you are not good at analytical skills there are possibility of not growing. Just as Google Analytics is used to track website visits so also you can use social media too as well which are Hootsuite and Buffer.
Also Read: 7 Essential skills to becoming an expert in SEO writing in 2025
4. Customer service
This skill is in collaboration with communication skills. A good social media manager should have good communication skills and also be able to respond to messages politely. You should be able to give feedback about a particular product.
5. Strategy and planning
A social media manager that understands the vision of the company should be able to think fast and make good plans for long-term achievement. They should bring out points and ideas that will help in the growth of the company.
6. Looking out for trends
It’s important to watch out for what people are searching for. You can get the right audience to your page when you are giving out the necessary information they want. You don’t just create keywords and feel it’s okay and everyone might want it. Of course not, make a keyword research to see what most persons are looking for. If it’s a product that you are selling be specific on your topic in putting it in.
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Trends help to boost social media audience especially when you are giving your audience the latest trends.
7. Digital Marketing
A social media expert should have marketing management skills. You should also know management tools that can help you manage the platform. Also as a social media, manager, you should have marketing skills, and as well know how to promote products.
8. curiosity
As a social media manager, you should be able to see what your competitors are doing. Earn to try new things that will contribute to the brand. Be open to learning. try to navigate features that are trending to see how useful it can be to the brand
9. adaptability
Adaptability is another skill to make sure you earn as a social media manager. Its important to note that social media algorithms change often times and it is the duty of every social media manager to stay current and very competitive.
10. community management
it’s one thing to build an audience and it is another thing to engage your already-built audience. To engage your audience you must always come up with unique content. Try to reply to their messages and react to their comments.
conclusion
Becoming a social media manager is very interesting if you can learn and master the skills needed to manage different social media handles. The skills listed above are very important if you must become a social media manager.
Learn the above skills and become a pro.
